notoriety, hoopla, hype, buzz, propaganda, attention, controversy, criticism, opprobrium, sensationalism, adulation, flack, misinformation, fanfare, flak, hullabaloo, acclaim, vilification, prestige, fame, disinformation, media, backlash, ridicule, limelight, hysteria, negativity, scrutiny, publicists, celebrity, discredit, paparazzi, advertizing, hullaballoo, megabucks, sympathy, ballyhoo, endorsements, airplay, razzmatazz, promotion, hubbub, approbation, advertising, furor, condemnation, obloquy, awareness, gossip, sponsorship, kudos, brouhaha, cachet, spotlight, hyperbole, politicking, prominence, newsworthiness, marketing, frenzy, ploy, image, ire, moolah, blurb, reputation, headlines, speculation, scorn, odium, stunt, ado, tarnish, excitement, commotion, blitz, clout, fawning, branding, slander, fuss, controversary, mystique, furore, praise, titillation, outcry, accolades, blowback, mudslinging, recognition, press, fundraising, tabloids, vitriol, halo effect, embarrassment, innuendo, dosh, unpleasantness, puffery, prurience, coverage, leverage, incentive, encouragement, preparation, standardization, visibility, accommodation, airing, documentation, opportunity, popularization, protection, use, credence, credit, discretion, ~, .., furnishing, indi, <, ^, a., admiralty, aforesaid, appellate, behaviour, called, ch, comet, commissary, defence, detail, discrimination

ad, advert, advertisement, advertising, ballyhoo, blurb, book jacket, dust cover, dust jacket, dust wrapper, endorsement, hoopla, hype, pitch, plug, public relations, sales pitch, sales promotion, sales talk, wrapper

., advertise, advertize, buildup, copywriter, glare, high profile, photo op, photo opportunity, prejudicial, press agent, pretrial, promote, promotional, pr man, publicity man, public relations man, push, right of privacy, spinmeister, spin doctor, underexposure, unwelcome, word-of-mouth

content, message, subject matter, substance

promotion, promotional material