pretense, pretext, aegis, cloak, rubric, auspices, disguise, pseudo, masquerades, pseudonym, ruse, euphemism, garbs, illusion, dupe, sub rosa, charade, veneer, false pretense, fig leaf, umbrella, subterfuge, smokescreen, hellbent, false pretenses, hood, nom de plume, benevolent, paradigm, malefactor, mummery, behest, stratagem, phony, dissimulation, tutelage, benthamite, sophism, incubus, smacks, sophistries, carpetbaggers, ersatz, nostrums, moniker, gulling, sake, imposture, bamboozle, strawman, delusion, trojan horse, goad, exploiters, pervert, profiteer, grift, clutches, cabals, simulacrum, hirelings, hides, bonnet, huckstering, libertinism, pretensions, concept, flatteries, shill, purposes, raiment, harlotry, racketeers, newspeak, shibboleth, phoney, trick, regimes, misapprehension, overlordship, machiavellianism, charlatan, alter ego, bumblers, whoredom, enslaver, gestapo, modicum, claptrap, welfarism, saturnalia, sham, blatancy, tutorship, mountebank, actuality, sly, handmaiden, snakeoil, cahoots, gooding, alias, guises, garb, ideas, appellation, conceptions, designation, fashions, acceptation, catchwords, fable, idiom, notions, pieties, precepts, profession, style, usage, cf, factorial, inhibition, priming, regression, relaxation, autokinetic, aversion, blot, calorimetric, choice, conditioning, confirmatory, control, design, dichotic, dilatometric, doubleblind, electrophysiologic, exploratory, flask

judas, massage parlor

color, colour, semblance

pretence, pretext